"People are Peopley": Key Concepts for Influencing Behavior from The Recycling Partnership
Recycling is many things. It is both a noun and a verb. To a waste professional it may be the collection and diversion of tons of marketable materials. To community members, recycling is an easy way to waste less and to contribute to the greater good. When asked about recyclables, however, most mistakenly believe that anything with the chasing arrows should go in their bin.