If only changing behavior were as easy as raising awareness! We know that behavior can be trickier to achieve than awareness. But let’s start with a simple ask and recognize that effective communication for recycling behavior can tap into psychology, education and marketing insights. That's a lot of insights! Fear not - The Recycling Partnership has the tools to keep your messaging fresh.

Simply put, just because you say it, doesn't mean people hear it - or better yet, act on it. So, how do you best capture an audience's attention and convince them to change their behavior?

In their latest blog post, they break down the psychology behind The Partnership’s communication tools and approach to fight contamination, with stats and links to resources at every turn.