Recycling is many things. It is both a noun and a verb. To a waste professional it may be the collection and diversion of tons of marketable materials. To community members, recycling is an easy way to waste less and to contribute to the greater good. When asked about recyclables, however, most mistakenly believe that anything with the chasing arrows should go in their bin.

Focus group attendees talk about the dynamics in their household. Most are proud to discuss their recycling, but a few reveal they are confused. And that’s the way it goes, recycling is an ever-moving stream of materials that adds up as a result of billions of decisions and actions, many of which are rooted in personal habits, values, or emotions. In order for recycling to succeed, we need to support and influence proper decisions and actions.

Download the whitepaper from The Recycling Partnership to get a solid foundation on the three stage gates for influencing behavior: Infrastructure, Knowledge, and Engagement and links these key concepts to evidence.