Until now, the practice of generating LCAs has been a Wild West of sorts, resulting in--at best--the inability to truly compare like products from different companies, and--at worst--serious cases of greenwashing. The only established LCA standard is ISO 14044, which is far too general and permissive to assure any degree of accuracy or comparability. 

New Leaf Paper recently released a rigorous study using a new LCA framework that enables accurate comparisons between products and robust claims of transparency. The study, conducted by SCS Global Services, compares the environmental sustainability performance of New Leaf Paper’s new, 100% postconsumer recycled Reincarnation 100 coated freesheet paper with similar papers from virgin sources. 

This webinar will dive into the advantages of this new complete and accurate LCA framework using the New Leaf Paper LCA report as a case study. The new LCA framework is in the final stages of the approval process to become a new ANSI standard and has been proposed by a coalition of stakeholders for incorporation into the next revision of the ISO 14044 standard. 

Speakers 

Tobias Schultz, Manager of Corporate Sustainability Services, SCS Global Services 

Jeff Mendelsohn, Founder, New Leaf Paper 

Learn more about SCS' LCA services.