Recycling is a complex reverse supply chain that begins in the household, but there is limited visibility into what actually happens in the home behind closed doors. While we know approximately half of all household recyclables never make it to a materials recycling facility, we don’t know exactly why. We certainly have ideas of what the challenges might be, but what could we be missing?
To confirm our recycling education and public engagement efforts are focused in the right places, we must observe actual home recycling behaviors firsthand and dig deep to understand the emotions and mindsets that drive these behaviors. And that's exactly what we did.
In this webinar, the Center for Sustainable Behavior & Impact will share key insights on the everyday dynamics of household recycling. You’ll learn:
-
How recyclable materials actually flow through the house
-
How this flow affects the action to recycle
-
And is “twin the bin” the answer?
|
