The American Chemistry Council (ACC) and More Recycling (MORE) announce a new website to accelerate end market development for plastics. The Recycling Market Development Platform will help connect stakeholders, accelerate the continued growth of plastics recycling and provide guidance on how to better support plastics’ circularity. This free, open-source digital platform was developed by MORE with ACC as a founding partner.

“We’re pleased to introduce this tool to the marketplace,” said Keith Christman, managing director of plastics markets at ACC. “It’s an important platform to help equip stakeholders throughout the value chain with resources to accelerate the expansion of end markets for recycled plastics.”

The tool is available to preview on www.circularityinaction.com. All features on the site will be available on April 30.. A free webinar, “The Recycling Markets Outlook Forum,” will familiarize participants with the platform’s resources and demonstrate how to use them. The webinar, also on April 30, is hosted by National Recycling Coalition (NRC), U.S. EPA and RRS Renew.

Brand owners, retailers, packaging designers, local and state government representatives, and recycling industry professionals can register for the webinar here. The Recycling Market Development Platform will be managed by the NRC with promotional support from the U.S. EPA.

For more information, visit www.americanchemistry.com.