Recent surveys have reinforced something many of us are hearing from the public: a growing skepticism that items placed in recycling bins actually get recycled. Fed by negative media stories and confusion about the recycling process, these perceptions present a very real risk that people will stop making the effort to sort their waste. The good news is that we can reinforce public confidence of recycling through effective outreach.

This webinar will feature presentations breaking down the causes of the skepticism and research-based communication strategies to counter it, followed by a case study example of a local outreach campaign. You don’t want to miss out on this hot topic!