AOR Receives a Metro Investment and Innovation Grant to Transcreate our Recycling 101 online course.

16 Aug 2023
The grant will allow us to transcreate our online course, Recycling 101, into Spanish and offer the course for free to Spanish-speaking communities throughout Oregon. Recycling 101 is a self-guided 8-part online course hosted online by Oregon State University that includes comprehensive information about sustainable materials management.

A Spanish Recycling 101 course will provide a deeper level of bilingual education than what is currently available to Spanish speakers in Oregon. Transcreation is a creative process to adapt content from one language to another while keeping the same intent, tone and context. Instead of word-for-word translation, the transcreated text will ensure that industry specific terminology doesn’t lose its meaning or nuance.

Grant funds will be used to migrate and translate the course on a new digital platform, transcreation services with a Spanish speaker experienced in the garbage and recycling industry, and updated marketing materials to promote the free opportunity for Spanish speaking communities.