AOR Receives a Metro Investment and Innovation Grant to Transcreate our Recycling 101 online course.
A Spanish Recycling 101 course will provide a deeper level of bilingual education than what is currently available to Spanish speakers in Oregon. Transcreation is a creative process to adapt content from one language to another while keeping the same intent, tone and context. Instead of word-for-word translation, the transcreated text will ensure that industry specific terminology doesn’t lose its meaning or nuance.
Grant funds will be used to migrate and translate the course on a new digital platform, transcreation services with a Spanish speaker experienced in the garbage and recycling industry, and updated marketing materials to promote the free opportunity for Spanish speaking communities.